April 23, 2008

The Carvel Franchise , the Nation’s Oldest Retail Ice Cream Chain, Is Still Going Strong

The Brand
Franchising since 1947
Industry pioneer in marketing and ice cream products
Core markets in Northeast and South Florida
Incredible following of loyal and passionate customers

The Industry
Ice Cream industry is large and stable
$21 billion in annual revenues growing at 3% annually
Recession resilient
Ice Cream is #1 comfort food for men and women
Scoop Shops account for 60% of all revenues

The Ideal Franchisee
Has longer term investment mentality rather than get-rich-quick mentality
Sales & Marketing Oriented
Customer Service Mentality
Community Involvement
Hands-on ownership
Understands how a Franchise System operates and why

The Opportunity
550+ locations open; 150+ signed agreements in development
Exciting new store prototype; the ultimate ice cream factory
Single or multi-unit owners
Initial Investment to open store is $275,000-$325,000

 The Business
Extensive local marketing is necessary to be successful
Participation in all 4 lines of ice cream products – hard, soft, novelties, cakes
Typical location is 1200-1500sq. ft. neighborhood shopping center space

For more details and advice on how to qualify, contact The Capstone Franchise Group